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The fashion industry produces 10% of annual global carbon emission SOURCE UNEP

100 billion clothes were sold in 2000 SOURCE ELLEN MACARTHUR FOUNDATION

"Donating clothes" are often hipped to resale markets in developing countries, which impacts negatively on the local economy, or they're ending up in landfill

Returning goods online-major footprint for the travel alone, for brands is cheaper to trash them than to inspect them and repackage them.

Washing clothes at low temperatures and less helps making them last longer. When you are washing acrylic and other synthetic fiabrics, they shed tiny bits of plastic microfibers that will then go back to the sea, making up 1/5 of the 8 million tons of plastic waste that ends up in the ocean every year.

A tag cannot reveal the complex labour chain that went into making I, it might list the country in which it was assembled. Source UNEP

"IF YOUWANT CLOTHES TO SAY WHO YOU ARE, WHAT DO YOU WANT THEM TO SAY ABOUT YOU?"

MYTH: the more expensive the garment, the less likely workers have been exploited.

TRUTH:Many mid-priced and premium labels actually produce in the same factories as discount and fast fashion brands. This means that everything from workers rights to the condition in which they work in, can be exploitative, regardless of the price point. WHat's more, the price of a garment doesn't not guarantee that workers were fairly paid, because the cost of labour only makes up a small fraction of total production cost. SOURCE @FASH_REV

Extract from "the curse of the airbnb aesthetic" by Edwin Heatcote

"In the age of Brands-as-communities, teen retailers must not only sell and promote products across a wide variety of channels, but also develop and adopt a brand persona complete with a distinct set of values , aesthetic and voice optimized for digital engagement"

SOURCE BOF'S m.c. nanda